26 September 2010

LIFE: Passion for Fashion

SARONNO, Italy - You would think that after working for Women’s Wear Daily and all the other Conde’ Nast fashion publications for years and years, I would post more fashion oriented articles on this blog. There’s no real reason why I’ve stayed away from writing about it, especially since my tweets are  fashion oriented, it just happened.

Corso Vittorio Emmanuele, Milan
But September is fashion month in Milan, and like the elephant in the room – it is impossible to ignore. On Sept. 9th Vogue Magazine sponsored Milan’s Fashion Night Out, which simply means an evening of fashion extravaganza when the designer shops of Milan’s Fashion Quad stay open until the wee hours of the morning, bands play, people dance in the streets, it's a festa

The Quad, which is sometimes called the golden Quad, is the area between Via della Spiga, Via Sant'Andrea, Via Montenapoleone and Via Manzoni in downtown Milan. It  is where you will find glitzy boutiques like Giorgio Armani, Dolce & Gabbana, Gucci, Versace, Prada, Krizia, Fendi, Louis Vuitton, La Perla, Bruno Magli and all the others.

From Sept. 21 to Sept. 26 Milan will be gasping in the grip of Moda Donna Spring/Summer 2011. It is one the biggest fashion events of the season and all the major fashion houses will be strutting their stuff on the runways. Milan is buzzing with fashion editors, buyers, photographers and gorgeous, long legged models, both male and female, crowding and pushing their way into the subways and onto the trolley cars.

Tickets to the private parties and backstage events sponsored by fashion houses are in great demand as everyone wants to feel they are part of the “in” crowd, the insiders who dictate what the rest of us will be just dying to wear come spring.

Daily Flower Delivery on Via Montenapoleone

Even before the madness started the Italian fashion magazines could talk of nothing else. One article I found interesting (more commercial than fashion oriented however) was in the weekly woman's magazine Corriere della Sera publishes.   

I thought you might find it interesting what Italian women are wearing this fall, and  the prices. I checked the internet (http://www.x-rates.com/calculator.html) for the most current euro to dollar exchange rate.

Here’s what I found:

1. Sunglasses by Borsalino: $295
2. Zip-up leather jacket by Caractere: $697
3. Silk blouse by Conbipel: $67
4. Leather gloves by Emporio Armani: $241
5. Stretch tube skirt by Max Mara: $226
6. Platform shoes in black and red by Love Moschino:$315
7. Leather handbag by Serapian: $603

The clothes in Io Donna are pretty much a cross section of what is in the shops now  here in Milan and Saronno, except for the Max Mara store. Every outfit, including coats, boots and gloves in their Milan store windows was black. That’s absolutely fine with me but sometimes even I like to get a little wild and step out in something bright and colorful, like beige. 

Here are a few of the other outfits featured in Io Donna.

Cashmere turtleneck, Lanificio Colombo, €290$369; corduroy pants, Incotex, €185/$235; handbag, Fendi, €908/$1,248, boots, Chloe’ €545/$694.

Denim shirt, MCS Marlboro Classics, €115/$146; jeans, Chloe’, €390/$497; leather moccasin Tods, €280/$356.

Alpaca and wool cardigan, Daniela Drei, €790/1,006; corduroy pants MCS €115/$146; snakeskin moccasins, Armani, €311/$396
Wool and tricot cardigan, Midali Toujours, €198/$252; silk plisse’ blouse, Sportmax, €249/$317, wool flannel wide leg pants, Stephan Janson, €500/$637.

You have to admit the clothes are beautiful, albeit expensive. I could do with a few new outfits myself this fall and if I could only find that sack of gold I hid somewhere in this apartment, I would go shopping. 

For the latest in fashion news and views from the fashion capital of the world follow me on twitter.com/Italianlife

No comments:

Post a Comment